Peter Fagerholm is a specialist in increasing publisher revenue, programmatic management, and atomization of the sales process of online advertising. With over 20 years of experience, he has been dedicated to taking sales to a higher level and staying abreast of the mega trends in the industry.
In the Nordics, Peter has worked for publisher such as Schibsted (Blocket, Aftonbladet, Svenska Dagbladet), Bonnier (Dagens Nyheter, Dagens Industri), Tradera, and several other small to medium-sized publishers. He is well-versed in market-leading tools like Google Ad Manager, Facebook Audience Network, Magnite, and Xandr, among others.
Currently, Peter works as a full-time consultant and senior sales advisor at Stockholm-based Tradera. In his role, he is the head of programmatic sales, manages advertiser/media agency relationships, tracks multiple projects (header bidding, consent management, 1st party data, etc.), and exceeds budget targets. He also works closely with the developer team to create the best-performing ad environment on the Tradera web and in-app.